Diverse experiences gave Chen a different perspective to think
Chen Chen received her bachelors degree in business and worked for Ernst & Young and Deloitte in Shanghai and Beijing for several years. She graduated from ArtCenter College of Design with a MS in Industrial Design in December 2017.
From financial consulting to building her own startup, then moving on to strategic design, not only has she familiarized herself with knowledge in business and design, but she has also developed her own understanding of creating value to business through human-centered innovation.
Chen believes that every enterprise/organization needs constant innovation to drive it forward. Her passion is to help enterprises solve complex and unstructured problems, find strategic insights and potential business opportunities, and create human-centered and business model-based innovation solutions.
Research-heavy and strategy-led design
More than designing the product/service itself, Chen is considering the product/service in the ecosystem of business, technology and human need. She usually starts with the future study, trend analysis and stakeholder analysis to "get smart" about the project, then conduct human-centered research through user interviews, KJ Method and various research methods to find insights of customer's need, feeling and desire as well as opportunities for the business, and then visualize the user experience/product for the next phase of design.
Design, Research, Strategy, Entrepreneurship
Consumer Insight Analysis
Startup Pitch Deck
Startup Pro Forma Financial Statements
User Experience Design
User Journey Mapping
User Scenario Envision
Transdisciplinary Team CollabrationProject Management